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ALA Promotional Toolkit for Exhibitors

We're excited about your participation at the ALA 2026 Annual Conference & Exhibition!  To see that your associates and clients are equally excited, we've assembled this promotion toolkit to help you promote your booth and activities.

Note: The custom logo of the ALA Annual print and electronic materials are the property of the American Library Association and may not be used by other entities unless Show Management has approved the use in writing as part of a specific sponsorship program.

Use of logos in promoting your participation in ALA events should be directed towards your customers and attendees and is not to be used to solicit other companies/vendors. Acceptance of an exhibit space contract does not provide an endorsement of an exhibitor's products or services.

ALA Logos & Guidelines for Use
The logos of the American Library Association are ALA trademarks and may only be used by those who have received prior written permission from ALA for a specific use. This permission is usually granted based on a shared initiative or special relationship and requires a specific ALA or ALA division contact name. Refer to https://www.ala.org/aboutala/contactus/rights/logo-rules for logo use rules.

Easy ways to promote:

  • Add promotion copy to your prospects, clients, and colleagues via emails, newsletters, and blog posts. Include banners, logos, and, web badges included in this toolkit.

  • Post to your social media channels and be sure to use hashtag #ALAAC26.

  • Help amplify our social media posts by resharing them on your social channels. We'd love to see a share or a comment from you.

  • Following us on our Facebook, LinkedIn, Instagram, Threads, and BlueSky channels means we can find you quickly to share your posts.

 

Bookmark this page
and check back for graphics, promotional copy, and updates. 

Questions? Contact [email protected].

Grab a web badge!

Right click "Save image as" to download.

We're Exhibiting

Sample Social Media Posts

Feel free to use any of the sample captions below when you reach out to your social networks on BlueSky, Facebook, LinkedIn, Threads, or Instagram! Choose any of the graphics available in the social media gallery.

Tips:

  • 🤗 #ALAAC26 Have you registered? We're so excited to see all of our friends in the beautiful city of Chicago, June 25-29. Register today and SAVE with advance rates. https://2026.alaannual.org/registration-rates
     
  • Will you be joining us at the largest library conference of the year this summer in Chicago, June 25-29? We're exhibiting at the #ALAAC26 Library Marketplace, Booth XXXX and can't wait to see you! Register today and save with advance rates. https://2026.alaannual.org/registration-rates
     
  • Start your summer by discovering new and innovative ways to build and maintain your library needs. We're exhibiting at #ALAAC26 in Booth XXXX, June 25-29. We have lots to talk about. Get the best rates available w/advance rates. https://2026.alaannual.org/registration-rates
     
  • 🚀 Get tons of bold ideas and innovative solutions when you visit us in Booth XXXX at #ALAAC26, June 25-29! https://2026.alaannual.org/registration-rates
     
  • #ALAAC26 Thousands of library workers from around the 🌎 will be meeting in Chicago at #ALAAC26, June 25-29. And we'll be there too! So, come see us in Booth XXXX! Register and SAVE with advance rates! https://2026.alaannual.org/registration-rates
     
  • The #ALAAC26 Library Marketplace is "the" place to access all of the resources your library needs. 📚 You can also "Meet the Authors" you love, BYO tote bag for complimentary ARCs, and participate in fun activities. We'll be there in Booth XXXX.  Register today and SAVE w/advance rates. https://2026.alaannual.org/registration-rates
     
  • 📚 If you're interested in meeting authors, learning about upcoming books, or hearing about the important resources for libraries, you'll want to join us at #ALAAC26. We'll see you in Booth XXXX, June 25-29. Register today and SAVE. https://2026.alaannual.org/registration-rates
     
  • 🚀 #ALAAC26 will be here before you know it, and you can find us in Booth XXXX! Register today and save with advance rates. Don't delay. Register Now! https://2026.alaannual.org/registration-rates

 

Social Media Gallery

Video Promotion

Consider recording a brief video to share with your network – nothing fancy! Make sure to tag ALA (@americanlibraryassociation) or send us an email that you have posted a video and we'll add it to our Instagram Stories.

Here's a sample script:
Hi, I’m [name] and [role]. I’m so excited about the ALA 2026 Annual Conference & Exhibition, this year in the beautiful city of Chicago, June 25-29! [Your Company Name] will be there in Booth XXXX to share with you the latest products, titles, and services you'll need to help innovate your library. Register at alaannual.org and get the best savings when you register with the 'advance' rates discount!

 

Brief Email Promotion Copy

[Your Company Name] will exhibit at the ALA 2026 Annual Conference & Exhibition, June 25-29 in Chicago!

At ALA Annual, the largest conference for library professionals, you'll participate in top-quality education to discuss the topics important to libraries. You'll be inspired by author-speakers and thought leaders, connect and socialize with peers and colleagues, and much more. [Your Company Name] is excited to showcase our offerings at Booth XXXX in the Library Marketplace. We look forward to engaging with you, understanding your library's needs, and introducing you to our latest and most innovative products, services, and titles―tailored just for you. The best time to register is NOW! https://2026.alaannual.org/registration-rates

Logos & Banners

Logo and Banner Graphics

Logos and banner graphics are available for your letters, emails, newsletters, and more.

Logo & Banner Downloads