Exhibitor On-site Promotional Opportunities
Your participation in ALA's 2026 Annual Exhibition is a valuable part of the conference experience. Extend that visibility beyond the confines of your booth. There is a range of opportunities available that help you generate leads and booth traffic and promote brand awareness.
82% of attendees are a buying influence for at least one of the products and services exhibited at the Annual Conference. 55% of attendees find new companies to do business with based on their time in the exhibits. Don’t miss this opportunity to engage this valuable audience.
Opportunities are highlighted below. Please review this website for all opportunities and details.
Complete the Reservation Form and return to [email protected].
Questions? Contact Rich Widick, [email protected], 630/929-7918.
NEW: Escalator Branding Opportunities
High‑impact 3’ x 3’ double‑sided placements in four premium, high‑traffic locations.
Available Locations
- Top of escalator from Shuttle Bus/Level 1 Meeting Rooms to the Food Court SOLD
- Bottom of escalator from Shuttle Bus/Level 1 Meeting Rooms to the Food Court SOLD
- Top of escalator from the Food Court to Grand Concourse/Registration/Exhibit Hall SOLD
- Bottom of escalator from the Food Court to Grand Concourse/Registration/Exhibit Hall SOLD
Investment: $5,000 per location | $7,500 for any 2 locations | $15,000 for all 4 locations
NEW: Conference Planning Opportunities
Now is your chance to secure the most visible advertising opportunities at the Annual Conference!
A limited opportunity is available to be visible in every registration confirmation and every hotel confirmation.
At every Annual Conference, once a person registers, they receive a confirmation email. Your logo and short message can be included on over 15,000 of these messages.
Over 8,000 registrants book their room through the ALA official housing provider. Depending on when they book, they will receive three emails confirming their room during the confirmation process. That could be up to 24,000 impressions.
This is your chance to gain guaranteed maximum exposure for your message before the Annual Conference in messages that will appear for months! Take time to now to review the options and secure your spot.
- Registration Confirmation Messaging - $15,000 (Exclusive)
- Hotel Confirmation Messaging - $15,000 (Exclusive)
- Registration and Hotel Confirmation Messaging BUNDLE - $25,000 (Exclusive)
Registration Confirmation Messaging - $15,000 (Exclusive)
Make your brand impossible to miss - feature your logo or message on the Registration Confirmation emails and connect directly with every Annual Conference attendee. Annual Conference Registration will open in mid-February. Reserve your spot today to secure maximum visibility!
(Asset examples available upon request.)
Hotel Confirmation Messaging - $15,000 (Exclusive)
Turn every hotel reservation into a brand impression - place your logo or message on the Hotel Confirmation emails – an excellent way to get in front of Annual Conference attendees! Annual Conference Housing will open in mid-February. Act now to make your mark!
(Asset examples available upon request.)
Registration and Hotel Confirmation Messaging BUNDLE - $25,000 (Exclusive)
Bundle these opportunities together for maximum exposure!
(Asset examples available upon request.)
Annual Conference Mobile App Sponsor & Advertising Opportunities
Mobile App Sponsor - $20,000
The Annual Conference Mobile App makes it easy for attendees, exhibitors, and content leaders to connect. Attendees can access their personal schedule right from the palm of their hand. They can track which exhibitors they’ve visited, download content leader presentations, and take notes from their smartphone or tablet. Bring this technology to attendees with your exclusive Annual Conference Mobile App sponsorship.
Sponsor Assets include:
- Splash Screen Ad: Attendees will see a loading “splash screen” when the app launches. This ad is like the cover ad in a printed program book. Drive traffic to your exhibit booth and increase your attendee engagement.
- Sponsor “Thank You” logo and link on Annual Conference website
- Sponsor Recognition in onsite signage
- Sponsor “Thank You” logo and link included in registered attendee pre-meeting email
Mobile App Sub-Page Banner Ads
Your ad will rotate with other ads on the following pages of the mobile app:
- Presentations
- Expo
- People
Banner ads will rotate randomly and can link to external URLs. Each time a user enters one of the above mobile app sub-pages, the banner ad will rotate to a different ad.
- Individual ads: Your ad will rotate with other ads. Limited to one design. Investment: $1,500 each. Five available. ONE SPOT REMAINING.
Freestanding Promo Sign
View website with available locations. Limit of 2 promo signs per area/level.
$2,550 per sign.
Lanyard Sponsorship - Exclusive
Put your logo/message on lanyards distributed to attendees on-site at registration; become the exclusive Lanyard Sponsor!
$25,000
Lanyard Sponsorship - Shared
Put your logo/message on lanyards distributed to attendees on-site at registration; become a Lanyard Sponsor!
5 opportunities available
$6,000 per sponsor
Tote Bag Sponsor *SOLD*
Have your logo on bags distributed to attendees on-site at registration.
$28,000
Publication Bins
Include your publication in the official ALA Publication Bins! Publication bins will be located in the ALA registration area, and will be stocked throughout the conference (while supplies last.) Materials subject to ALA approval. Suggested quantity is 2,500 – 5,000.
$5,000
Registration Line Distribution Bowls
Distribute your small give-away to attendees as they wait in line at registration.
limited opportunities available, limit of one per company
$1,500
Official WIFI Sponsor
Help all attendees get connected at the Annual Conference as the Official WIFI sponsor. WIFI access areas will include all of the Annual Conference public areas, concourses and meeting rooms in the convention center.
$20,000
Community of Care Quiet Room Sponsor *SOLD*
ALA’s Community of Care Quiet Room is equipped with what attendees need to reach a level of peace and a tranquil state of mind.
$3,000
Accessibility Sponsor *SOLD*
Includes:
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Captioning and/or sign language interpretation for selected programs
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Logo and thank you signage
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Logo and thank you sign for booth
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Logo included in all sponsor recognition (print and online)
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Post-event Registrant list
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Logo and link included in registered attendee email communication
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Logo and link on Annual website home page
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Banner sign on outside of Accessible Shuttle Bus
$22,500 exclusive
Poster Session Sponsor
Sponsorship of one or all of the Conference Poster Sessions
$5,000 for exclusive sponsorship of all 6 sessions *SOLD*
$1,500 for individual sessions (choose your category: The Collectors; Diversity Fair; The Educators; Global Perspectives & Approaches; Infrastructure; Outreach and Engagement) (subject to change)
Poster Sessions will take place in McCormick Place on Saturday, June 27, or Sunday, June 28.
Hotel Room Key Card Sponsor
Be the brand every attendee sees first thing in the morning, last thing at night and every other time they enter their hotel room.
Opportunities start at $25,000. Contact Rich at [email protected], 630/929-7918 for more information.
Activation Zones
ALA is offering one Activation Zone in the busy McCormick Place Convention Center. Think outside the box… activation opportunities could include a specialty beverage break, interactive game, character appearance, etc. Each area is available for half-day events.
Contact Rich at [email protected], 630/929-7918.
Questions? Contact Rich Widick, [email protected], [email protected], 630/929-7918.
